OurStory

Our Story


Empowering Students to Complete Their Education

FirstGens is a Royal Award-winning social enterprise closing higher-education outcome gaps for first-generation students.

Why?

University should be a launchpad, not a barrier to opportunities. But for many of the 500,000+ young people who are the first in their family to go to university, the promise falls short.

In 2022, the Higher Education Regulator identified first-generation students as at risk of unequal opportunities, which shows in:

  • Wellbeing: More likely to experience depressive symptoms (NIH, 2022)
  • Attainment: Less likely to achieve a 1st or 2:1 (Oxford Review of Education, 2020)
  • Continuation: More likely to drop out (Nuffield Foundation, 2020)
  • Graduate outcomes: Less likely to join a graduate programme (OfS, 2019)

Our Practise

We provide end-to-end support, empowering students to navigate university successfully while working with institutions to embed inclusive strategies. We drive systems change, shifting policies, challenging mental models, and ensuring resources are equitably distributed. We believe universities are key sites for transformation, where targeted support creates lasting impact for students and the sector.

How we work
Our work is grounded in cultural reproduction and critical pedagogy, informed by equity-focused approaches. We combine evidence-based research, including our Innovate UK-funded study identifying key drop-out points for first-generation students, with empirical research on educational inequality.


When it comes to student delivery, we prioritise co-designed programmes, engaged pedagogy, and community protection through lived-experience policies. Students are empowered with political education and practical tools to navigate university, advocate for themselves, and build confidence to complete their degrees.

Our institutional consultancy drives systemic change through First-Generation Awareness Training, audits, policy guidance, and collaborative networks. Universities benefit by improving student outcomes, meeting Access and Participation Plan targets, and demonstrating measurable impact.


We offer:
1. Student support: subscription access to the Navigating University programme, including e-learning modules and a peer community. Students experience structured guided through the hidden curriculum, through culturally relevant content, delivered by our unique network of first-generation graduates across the UK. UCAS has endorsed our work, reaching half a million students annually with our First-generation Guide.

FirstGens Futures Funds: Working with organisations to provide scholarships and bursaries.

2. Institutional consultancy: Tailored support for universities, including audits, gap analyses, policy and strategy guidance, and ongoing toolkits and networks to drive systemic change.


3. Training: Capacity-building programmes for university teams, focusing on inclusive best practice and First-Generation Awareness Training for staff.

Who we work with
Students -trusted by students across 62 UK universities Universities, employers, and partners across the UK, from small institutions to national networks. We focus on driving equity, improving student progression, and creating systemic change.

We view our service as providing the foundations, while the organisations we partner with are the resources that nurture growth, creating the conditions for systemic change. This ensures every first-generation student can plant their seeds, their dreams, and have the support, environment, and resources to root, rise, and flourish, turning their dreams into reality through education.

Our SEED values:

Student-focused, Equity, Empowering and Direction.

Founder's Story

In 2016, Alaya’s school teacher asked the class to write a letter to their future selves. Alaya wrote about her worries, scribbling, “I’m scared I won’t get a good job.” At the time, she never imagined university, stubbornly crossing her arms, convinced it wasn’t an option. Despite the statistical odds of coming from a low-participation neighbourhood, Alaya made the leap. It was only once she entered university that she realised there was a strong focus on access, but far less support for students once they get in. Alaya faced a multitude of challenges—socially, academically, financially, and culturally—leading to the uncommon dilemma experienced by many first-generation students: contemplating dropping out of education. She turned these trials and tribulations into wisdom. Despite the odds, Alaya achieved a first-class law degree and secured an interview with a top FTSE 100 law firm. Rather than pursue a traditional legal career, Alaya chose to dedicate herself to building a social enterprise from scratch, aiming to advance socioeconomic equity in education. The idea for FirstGens began during the pandemic, when Alaya was a final year law student, sharing her experiences of socioeconomic inequality in education on social media. Before she knew it, she had built a community of 3,000+ students, with a network of ambassadors across 61 university campuses. Alaya’s leadership has been recognised nationally. As a multi-award-winning EDI leader, she has been invited to the House of Lords and keynote conferences such as Universities UK. Her work has earned the Diana Award and the Young Innovator Award, two of the highest honours for contributions to youth social justice. Alaya is currently completing her MA in Inclusive Education, specialising in socioeconomic inclusion, and sharing her learnings to deepen FirstGens’ and partner organisations’ practices. Alaya’s future self is now proud of her achievements and provides true representation, using her experiences to inspire others to believe in their potential and thrive in higher education.

Founder's Story